About Us
Who We Are
We’re Upjaoo – a passionate team of agri-enthusiasts, technologists, and grassroots changemakers, working to make farming more profitable, sustainable, and inclusive for every Indian farmer. Upjaoo is a pioneer in Smart Agriculture Solutions India, helping farmers improve productivity through modern agri-tech, expert guidance, and sustainable practices. Since 2019, our mission has been clear: to support those who feed the nation with the right tools, guidance, and innovations.
From crop planning to cattle farming, we work hand-in-hand with farmers, Farmer Producer Organizations (FPOs), agri-graduates, and rural communities to offer practical, on-ground solutions. Our offerings include a wide range of improved seeds like fodder, vegetables, field crops, and specialized animal supplements and animal repellents. We also provide expert agricultural advisory, soil health solutions, and smart tools that help farmers make confident, timely decisions.
One of our flagship innovations is Raxit Bio-Fertilizer, powered by advanced Spanish technology. It’s designed to improve soil fertility, boost crop productivity, and support eco-friendly practices that benefit both farmers and the environment.
As a trusted name in Smart Agriculture Solutions India, we continue to push boundaries by blending science, technology, and community support to reshape the future of Indian agriculture.
At our heart, we’re problem-solvers focused on simplifying the everyday challenges of farming. Whether it’s selecting the right fodder for livestock, improving soil health, or adopting sustainable inputs, Upjaoo is here to walk every step of the journey with our farmers – today, tomorrow, and for generations to come.
Our Mission
At Upjaoo, our mission is simple – to make farming easier, smarter, and more rewarding for every farmer. We aim to bring the right knowledge, quality inputs, and modern tools to the farmgate.
By working hand-in-hand with farmers, agri-graduates, and FPOs, we want to remove guesswork from agriculture and help rural communities grow – economically and sustainably.
“Uplift farmers by PROMOTING sustainable, efficient farming with the help of technology.”
This isn’t just a tagline – it’s the foundation of everything we do.
From cattle farming to improved seeds, bio-fertilizers to soil health, our goal is to ensure that every farming decision is informed, efficient, and future-ready.
We believe that when farmers thrive, the nation thrives.
Our Vision
At Upjaoo, we envision a future where every Indian farmer is not just surviving – but thriving. A future where farmers are confident decision-makers, equipped with the latest knowledge, innovative tools, and the power of technology to grow their incomes and protect their resources.
We aim to create an agri-tech ecosystem that bridges traditional wisdom with modern science – helping farmers adopt climate-smart practices, improve livestock and crop productivity, and build long-term soil and land resilience.
Our vision goes beyond products or services – we are working to build trust, community, and a farmer-first movement that enables rural prosperity. By making agriculture more predictable, profitable, and sustainable, we hope to inspire the next generation to see farming not just as a livelihood, but as a dignified, future-ready profession.
Upjaoo is committed to being a lifelong partner in this journey – reshaping Indian agriculture from the grassroots, with farmers at the heart of every solution.
Meet Our Team
CO-FOUNDER & DIRECTOR
Seasoned professional with 20 years of experience in leading and growing the business for modern agricultural technology and products, successfully founded Agriculture Product company which Poised to act as a catalyst to provide best product, technologies available globally coupled with finest services as per current need – which in turn help to contribute in an increasing agricultural production.
CO-FOUNDER & DIRECTOR
Over 2 Decades of experience in Sales / Marketing / Business Development, Sublicenses & Channel Management in the Agriculture Sector. Strength in setting-up a network of reliable dealers/channel partners resulting in deeper market penetration.
Successfully delivering at sales & marketing assignments with some of the leading organizations in the Crop Protection (Pesticides) & Seeds industry like Monsanto, Pioneer DuPont (A Corteva Company)
Upjaoo - Core Values (Beyond Farming)
Growth with Purpose
Whether it’s a seed, an idea, or a community – we believe in nurturing growth that creates lasting value.
Transparency & Trust
From ground-level action to final outcomes, we stay open, honest, and accountable.
Innovation Rooted in Us
We blend traditional wisdom with modern solutions to create efficient, regenerative systems.
Wellbeing for All
Our work supports the physical, economic, and environmental health of people and the planet.
Circular Thinking
Nothing should go to waste – we focus on systems that reuse, recycle, and regenerate.
Progress happens when we grow together – through shared knowledge, mutual respect, and inclusive opportunities.
Awards & Recognition
Certified
Certified
Awards