Upjaoo was founded to address some of the most pressing challenges in agriculture today!

Farmers often face limited access to timely and reliable agricultural information, unpredictable market conditions, rising input costs, and a lack of simple digital tools to support everyday farming decisions. Despite being the backbone of the economy, many farmers still struggle to access modern agriculture technologies, expert crop advisory, and transparent market opportunities that can help improve productivity and profitability.
Traditional farming practices, changing climate conditions, pest and disease challenges, and limited awareness about advanced farming methods further impact crop performance and farmer income. In today’s rapidly evolving agriculture sector, farmers need more than just products – they need continuous support, smart farming solutions, real-time guidance, and a strong ecosystem that helps them make informed decisions.
Upjaoo was created to bridge this gap by building a single, trusted agriculture platform that empowers farmers with practical crop guidance, smart farming solutions, digital agriculture tools, and better market opportunities. Our goal is to simplify agriculture through technology while keeping solutions practical and accessible for farmers at the ground level.
Through expert advisory, field engagement, community-driven learning, and digital innovation, Upjaoo helps farmers adopt smarter agricultural practices, improve crop management, reduce risks, and increase farm productivity. By combining agriculture expertise with technology and farmer-first support, we aim to build a stronger, more connected, and sustainable future for modern farming.

Agriculture

Vision & Mission

Our vision is to create a digitally empowered and sustainable agricultural ecosystem where farmers are informed, confident, and profitable. We aim to transform the future of agriculture by making smart farming solutions, modern agricultural knowledge, and technology-driven support easily accessible to every farmer.
Through innovation, digital agriculture, and strong field engagement, we envision a farming community that can make better decisions, improve productivity, reduce risks, and achieve long-term growth. Our goal is to bridge the gap between technology and agriculture while building a connected ecosystem that supports sustainable farming, stronger rural development, and better opportunities for farmers across the country.
Our Mission is to place farmers at the center of innovation by providing timely advisory, easy access to markets and brands, and technology-driven solutions that improve productivity, reduce risk, and increase income. Guided by trust, simplicity, and impact, Upjaoo is committed to driving long-term growth for farmers and the agricultural community as a whole.
Smart Farming

Leaders Behind Upjaoo

Committed to improving farmer productivity and income through technology-driven solutions!

Ashutosh Nanoti

Agriculture professional with over 30 years of experience in the agri-input and agribusiness sector, including leadership roles at global organizations such as Monsanto and Pioneer DuPont (Corteva), along with over a decade of entrepreneurial experience. Brings strong expertise in sales strategy, business development, and channel network expansion, with a deep understanding of both corporate and on-ground farming ecosystems. Has consistently driven sustainable growth, built high-performing teams, and developed market-led solutions that deliver meaningful impact for farmers.

Gajanan Werulkar

Founder with over 30 years of core experience in the agriculture sector, including leadership roles at global organizations such as Monsanto, along with more than a decade of entrepreneurial experience. Focused on bringing advanced agricultural technologies and practical solutions to farmers, with a strong emphasis on improving farm productivity, optimizing input use, and delivering better on-ground outcomes. Known for combining global expertise with deep field understanding to drive meaningful impact in agriculture.

The People Behind Upjaoo

"Dedicated teams working together to support farmers through knowledge, field engagement, and seamless operations."

Who We Are (UPJAOO)

Agricultural Advisory & Research

Expert-led crop guidance and research-driven agricultural support.

Field Engagement & Farmer Relations

Strong on-ground farmer connections and regional support systems.

Operations, Digital & Business Support

Ensuring seamless operations and communication.

Recognized for Driving Agricultural Impact

Digigrower ISO 9001:2015 Certificate
Digigrower ISO 9001:2015 Certificate
Digigrower DPIIT Certificate
Digigrower DPIIT Certificate
Upjaoo Award
Upjaoo Award